Real time leads are a powerful and often expensive tool for growing your MLM business, so it’s important to know how to use them most effectively. When the leads get more specific, like real time local leads, or custom leads, many people see better results, but with a higher price tag.

We’ve talked before about the ultimate lead – the biz op seeker that comes to you looking for your business. These leads are pure gold, but unfortunately they don’t come along every day, so relying on a solid lead source is a great way to make sure that you have calls to make DAILY. But, there are also things that you can do to supplement your lead source.

And yes, I said it DAILY. MLM Is like exercise, if you want to see results, you need to make a commitment on a daily basis – this doesn’t mean running a marathon every morning, but a little hard work done consistently, and done properly will take you a long ways.

But getting back to the point, no matter how good you are at making calls, or how practiced you are with your script, your results are always linked to the time that you invest. Having a good lead source will help these results, and working a little bit on your written copy will greatly help you to recruit leads even faster.

Learning how to create a sales letter and the basics of good copy will drastically help your conversions. Copy writing is one of the most important skills that you can have under your belt as a marketer. Learning the principles of good copy will allow you to create auto responder letters with more power, and also allow you to generate your own leads by putting up a simple but well written sales page that advertises yourself and your business.

I hate to say it, but the copy that’s provided on landing pages and in auto responder letters by most MLM opportunities to their distributors is lousy! Most are WAY too flashy and in your face, providing the same garbage that people have seen over and over again and making them think of your offer of a home business opportunity  as SPAM. You never want to be lumped into this category, once a potential client thinks that you’re a spammer, that’s it!

Consider a sales letter. Having a great sales letter on your side is like having as assistant working for you 24 hours a day 7 days a week – and the best part is – your letter does your talking for you, and you don’t have to feel cut down by rejection. Your sales latter will bring in those solid gold prospects that we’ve talked about while you do your daily duty and call your leads.

Good copy is designed to target the exact type of prospect that you are looking for- this doesn’t always happen in the quantities that you we’d like – but prospecting with a sales page never hurts! After all the effort is minimal, just a little research and knowing the principles which are available easily through a few Google searches!