Many online companies find it hard to acquire quality network marketing prospects. Many are worried about spamming and aren’t aggressive enough, and others are TOO aggressive to the point where they will resort to just about anything. Where can you draw the line between spamming and not spamming?  How can you tell whether your tactics are too aggressive or not aggressive enough?

You do this by targeting your ads and promotions. Use marketing techniques that involve getting information out to prospects who are interested in what you have to say and what your company has to offer. Make sure your advertisements are seen by an audience who actually has an interest in your niche. There are a number of ways you can do this, some of which don’t cost any money! Often referred to as “bum marketing”, these tactics include advertising your products for free without resorting to spam.

Here are some tips for getting network marketing prospects:

• Social networking. Spending some time networking with others is essential for any business. There are plenty of websites, forums, and blogs that you can join for free. Participate in any discussion(s) relevant to your niche. Write informative posts and offer advice to other members. They will come to see you as an expert, and will be interested in learning more. You can have your contact information and website in the signature of your posts and in your profile.
• Article marketing. The great thing about article marketing is that you don’t have to be a professional writer in order to create interesting content. If you’re passionate about a subject and want to share information with others, you will find writing about it to be easy. Submit the content to article directories and bookmarking sites. It will be accessed by network marketing prospects who may contact you if they feel the information is relevant enough.
• Building a list. This will take some time, but building your own list of contacts is one of the most important things you will ever do in regards to internet marketing. You can offer visitors to your site a freebie, such as an ebook, tool, software download, etc. in exchange for their contact information. Make sure that they opt-in voluntarily before sending them anything. Follow-up is important as well, so send them out quality emails filled with good, unique information.

Of course, you can always buy network marketing prospects, but make sure you pay for legitimate, qualified leads. The information you receive should be recent and accurate. One solution is to buy real time leads so that you can receive the contact information of prospects as soon as it comes in.

Commitment is important in regards to internet business. If you want your company to succeed, you will need to generate quality network marketing leads, which can only be done if you are truly dedicated. It’s essential that you treat multi-level marketing as something that deserves a lot of time and attention. You’re never going to make a living from home if you don’t regard online marketing as an actual job that requires hours and hours of hard work and dedication.

Don’t just buy some leads without first doing a lot of research. There are some scams online to watch out for. Furthermore, your network marketing leads need to be targeted in order for you to be successful. If you’re trying to sell dolls, for instance, you wouldn’t buy leads for male demographics, would you?  How can you expect to run a network of contacts and leads if they aren’t targeted?

Here are some ideas for acquiring targeted prospects on your own:

• Advertising. Not all advertising is expensive. You can buy banner space on a competitor website or blog (just make sure it’s about a relevant topic), run PPC ads through Google AdWords, have an ad or article about your site featured in a newsletter or e-zine, and so forth. Some newsletters have thousands of subscribers. Imagine having information about your business presented in a popular newsletter with thousands of targeted readers!
• Article marketing and/or blogging. This method doesn’t have to cost any money, unless you decide to hire a ghost writer. Writing about a topic you’re very passionate about is a lot easier than you think. Just sit down and write tips, how-to guides, articles, etc. You can submit them to article directories or create your own blog. This will generate some network marketing leads if people truly like what you have to say.
• Establishing yourself as an expert and leader. This can be accomplished in a number of ways. You can add unique content to your website or blog, write amazing articles, create compelling ebooks or other informational products, etc. The point is, you need to let the world know that you are an expert and that they can trust working with you. You’ll need to spend a lot of time in order to achieve “expert” status, but once you do, network marketing leads will follow you wherever you go!

Once again, you can’t slack when it comes to your internet business. If you truly want to work from home, you need to spend at least 40 hours a week doing everything you can to acquire targeted leads. By becoming an internet marketing guru, you can earn all the money you’ve ever wanted. However, in order to reach such a goal, you need to be dedicated and persistent!

Ever thought you could generate a network marketing lead while playing around on Facebook? Looking for old high school pals is fun, so why not do your business a favor while you’re at it. It may come as a surprise, but more and more MLM pros are using social media to increase their business and recruit new members. Facebook has definitely shown a lot of us that our warm market is bigger than we ever imagined!

Network marketing lead generation through social media is a great way to bring in prospects while keeping to a budget. With myspace, youtube, facebook, blogs and other social media sites, you can get information about your great opportunity out to hundreds and thousands of people who may become fascinated by you and your story and approach you for more information!

You don’t need much, and I’m willing to guess you probably already have a facebook or myspace account, so use it do draw some interest from the people that you know or are simply acquainted with. Get your business and your story out there!

What makes the biggest impact? Video is really the best way to get your message out. People like to sit back and listen rather than read and video gives you a chance to make a warm and welcoming impression- which can be MUCH harder to do through text.

Having a good lead source is critical because you need to set time each day to make calls, but building a network through social media can help to support your business and it gives you some great places to direct your leads to! Your lead may not have time to talk, but you can always send them the link to your blog, befriend them on facebook or have them check out your myspace page.

Give it a shot, you have nothing to lose. Social media marketing is free and fun! Having a large network of followers and friends also shows your leads that you’re legit and others believe in you.

Ever wondered why your network marketing leads seem so unimpressed by your pitch? Do you find many of the people you call seem almost jaded?  The fact is no matter how “exclusive” your leads are they’ve probably seen more than a few sales pitches and MLM opportunities already, and may have even spoken to others about starting up in MLM.

I know that this may come as a chock, especially from a lead company, but consider this: Most of us think that our lead being contacted previously is a bad thing, and it can be, but there is a major reason to be excited when you’re lead seems to know a little more than anticipated – most serious prospects have started looking in multiple places, and filled out more than one form looking for the business that they can really get behind!

Think about it, do you think that the most serious MLM recruits came across one website entered their name and email at the first opportunity they came across and sat back waiting to be contacted? Of course not!

Learning not to be thrown off when you’re lead seems to have heard it all before is important, but learning not to scare them off is even more critical. If your prospect has done even a minimal amount of research the odds are they have been bombarded with loads of MLM hype and a great deal of exaggeration. This may not be your preferred method of promotion – but it is for many.  Don’t believe me?

For a first hand taste of common network marketing lead generation do a Google search of home based business, pick a site and fill out the form, you may want to create a free email account that you can shut down later for this. Odds are, your inbox will now quickly be quickly filled with over the top claims and get rich quick schemes … see why your lead may be a little jaded when you call?

It’s important to remember, your network marketing lead is looking for a legitimate way to change their life! Think about what your thoughts and motivations were when you started looking. Try approaching them with less hype – you may find that fewer of your leads are scared away by your call.

Establish a common ground with your prospects, after all at one point you were in their shoes too. This is a great place to start. Try to ask questions such as “what is it that draws you to the idea of having your own business?” rather than “How would you like to have your mortgage and car paid off in the next 12 months”?  The difference in approach can be a revelation!

Don’t start off by trying to impress- after all, your network marketing lead has heard this a million times before – and obviously it hasn’t worked if they’re still looking. What they probably haven’t heard is a kind, patient and down to earth voice like yours. Give it a shot!