If you are rather new to MLM and are just learning the ropes, the chances are good that you have been told that your number one goal is to find something that is referred to as a home business lead.
A home business lead is nothing more than a person who is interested in earning money from home. This lead has expressed an interest in joining an MLM marketing plan or some other sort of online venture that promises to bring in extra income. While you can certainly purchase leads from lead companies online, if your budget is tight and you simply cannot afford to spend any additional money then you need to find the leads for free.
The various social networking sites such as Facebook and MySpace are great places to advertise your business for free. All you need to do is create an account, collect friends (the more the better) and take some time to let people know you. Chat, exchange ideas, talk about the news and just be yourself. This will establish yourself as a credible person among your contacts on these sites. You can then begin to post periodic messages on these sites- introducing your business plan to your readers and online friends. If you are persistent and convincing, you may find that the person who you shared photos with last week could very well turn into a home business lead.
Now just think for a moment. If this same person does indeed buy into your plan, then he will spread the word among his contacts and friends who may also sign up. This creates a strong downline from which to work and earn.
Blogging is another free way to generate that valuable home business lead. You can start a free blog and write about your experiences with the business model you are working with. Be sure to keep your blog updated at least twice a week and drop the link to your blog on your social networking pages. Sign up for home business related talk forums online and jump into the conversations. Create a signature link on the top forums so that people can click on your blog in order to get more information from you.
Free online classified sites also work well in finding that great home business lead. Use popular sites such as Craigslist and be sure not to overlook your local newspapers as well to see if they offer free classified ads. Many beginners will place five to ten daily ads with a link inside the ad that goes directly to their site so that they can capture the contact information of the prospects.



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