To yield the best results with any business opportunity leads there are some good guidelines to keep in mind at all times. If you’re feeling squeamish about all the FTC and Can-Spam regulations first remember – ALL of Peak Impact’s leads come with an IP address and Time Stamp – this is the proof of opt in and you have this on your side. Know the laws that apply to calling leads!

If you want to learn more about the regulations out there to protect those on email and phone list then add these two sites to your bookmarks and be sure to check them for updates:

https://www.donotcall.gov/faq/faqbusiness.aspx – National Do Not Call Registry

http://www.ftc.gov/spam/ – FTC Can-Spam Directory

With this information under your belt you need to next get yourself ready for the barrage of questions that you’ll inevitable receive from anyone who is interested, or skeptical. There is a reason that those who have been in the biz the longest do the best with leads. Know your stuff! Take the training, listen to the calls and read the material before you start calling leads. This will prepare you handle all questions that your leads ask you.

Don’t take it personally! Many who are new to MLM and calling a business opportunity lead list for the first time are really thrown, or assume that they are doing something wrong when they get the inevitable “not interested” or “can’t talk now” remark. Use a little empathy here and think about the truth of the matter, maybe it’s the middle of dinner, kids to pick up and a hungry family, dog barking in the background …. You get the point.  If you can be compassionate and polite you might gain the opportunity to call back!

Use this scenario as a way to represent yourself and your business. Some of the best leads and most successful MLMers started off as “not interested right now”.

Using a little empathy and finding a common ground will help you to relationship build. Open the conversation up by asking a little about the weather, family, why they’re looking for a home based business! Your leads are people too not just stats and sales.

If the call goes well, and they will start to go well with experience, get to know how to close the call. You should be working with a script and an interview, start with this while working on relationship building. Gently suggest an appointment for a presentation, don’t push it, and be natural. Maybe this will just be a website tour – something that the lead can do from home without being on the phone at all!

Schedule a follow up call – when you speak next, try to remember something about them and their life – continue to build the relationship! Try to inspire them by talking a little bit about the positive changes it your life, your unique and compelling story.

Home based business leads are an essential component to any successful MLM career.  If you’re just starting out or even a seasoned pro, there is always a need for a good and steady source of MLM leads to help propel your business.

As we all know the best leads are often the hardest to generate, they are usually those Biz opp seekers who come to us. Maybe they’ve seen an ad that you placed or your website, or it could be a family member or friend – part of your warm market who has an interest in changing their life and their career. Whichever way, when you are being approached, this is the ideal scenario; unfortunately you and I know that this is not always the case and that your warm market can get cool quickly.

So, how do you keep your business running on a day to day basis? Home based business leads can be purchased from multiple lead vendors online. Once you’ve pinned down who you want to work with it’s all about your script and how you relate to the potential member of your down line.

Remember, that building your business and watching it grow will require continued dedication. Once you are comfortable making calls to leads, schedule yourself time each day to make outbound calls. This is essential!

If your up-line is not able to provide you with scripts and education on how to contact your leads and interact with them, there are countless sources on the internet, and some lead providers will even allow you access to list of scripts that they have developed. www.LiveLeadCalls.com is a great example of one of these powerful resources. Live Lead Calls allows you to actual eavesdrop into conversations that top distributors are having with the leads provided at Peak Impact.

The important and often overlooked factor here is voice. Learning the proper pacing, tone, inflection and other elements simply by listening is an invaluable tool. Before your start calling your home based business leads, remember to consider the following:

• Develop a script you are comfortable
• Listen in on and study the calls and scripts of the pro’s
• Accept that leads are a part of growing your business
• Make time each day for outbound calls

Taking into account your audience should also be a part of your consideration before you get going. Many people choose to work exclusively with gender leads, meaning that all every home based business opportunity seeker that is sent will be of a specified gender. Why is this important? Think about it, do you think that Avon has more male or female distributors?

Maybe you want to approach people with your personal story – were you a struggling mom working several jobs to feed your family? Maybe you were a stressed out business man before you found MLM? Bringing your story to others that will relate to you is very important – it’s inspirational and it pulls at the heartstrings. You can present a living example of a life that has been changed by your business – your life!

Some of the largest and most successful MLM companies out there refuse to work with anything but local leads. Why? Again, the audience and the ability to relate. We’re hard wired to prefer those in our tribe, the people around us in our community. We are more likely to help people who are complete strangers, but whose faces we’ve seen before – even if we don’t know where we’ve seen them or who they are. We’re more likely to pick up the phone if we see that the caller is in our area code, and it’s a lot more impactful to hear the life changing story of someone “just like yourself” from a few blocks away.

There are reasons why the greatest and most successful MLM leaders have succeeded- it is not fluke or luck, learning from the best is the most powerful way to make the most of your home based business leads.

Real time leads are a powerful and often expensive tool for growing your MLM business, so it’s important to know how to use them most effectively. When the leads get more specific, like real time local leads, or custom leads, many people see better results, but with a higher price tag.

We’ve talked before about the ultimate lead – the biz op seeker that comes to you looking for your business. These leads are pure gold, but unfortunately they don’t come along every day, so relying on a solid lead source is a great way to make sure that you have calls to make DAILY. But, there are also things that you can do to supplement your lead source.

And yes, I said it DAILY. MLM Is like exercise, if you want to see results, you need to make a commitment on a daily basis – this doesn’t mean running a marathon every morning, but a little hard work done consistently, and done properly will take you a long ways.

But getting back to the point, no matter how good you are at making calls, or how practiced you are with your script, your results are always linked to the time that you invest. Having a good lead source will help these results, and working a little bit on your written copy will greatly help you to recruit leads even faster.

Learning how to create a sales letter and the basics of good copy will drastically help your conversions. Copy writing is one of the most important skills that you can have under your belt as a marketer. Learning the principles of good copy will allow you to create auto responder letters with more power, and also allow you to generate your own leads by putting up a simple but well written sales page that advertises yourself and your business.

I hate to say it, but the copy that’s provided on landing pages and in auto responder letters by most MLM opportunities to their distributors is lousy! Most are WAY too flashy and in your face, providing the same garbage that people have seen over and over again and making them think of your offer of a home business opportunity  as SPAM. You never want to be lumped into this category, once a potential client thinks that you’re a spammer, that’s it!

Consider a sales letter. Having a great sales letter on your side is like having as assistant working for you 24 hours a day 7 days a week – and the best part is – your letter does your talking for you, and you don’t have to feel cut down by rejection. Your sales latter will bring in those solid gold prospects that we’ve talked about while you do your daily duty and call your leads.

Good copy is designed to target the exact type of prospect that you are looking for- this doesn’t always happen in the quantities that you we’d like – but prospecting with a sales page never hurts! After all the effort is minimal, just a little research and knowing the principles which are available easily through a few Google searches!

Ever wondered why your network marketing leads seem so unimpressed by your pitch? Do you find many of the people you call seem almost jaded?  The fact is no matter how “exclusive” your leads are they’ve probably seen more than a few sales pitches and MLM opportunities already, and may have even spoken to others about starting up in MLM.

I know that this may come as a chock, especially from a lead company, but consider this: Most of us think that our lead being contacted previously is a bad thing, and it can be, but there is a major reason to be excited when you’re lead seems to know a little more than anticipated – most serious prospects have started looking in multiple places, and filled out more than one form looking for the business that they can really get behind!

Think about it, do you think that the most serious MLM recruits came across one website entered their name and email at the first opportunity they came across and sat back waiting to be contacted? Of course not!

Learning not to be thrown off when you’re lead seems to have heard it all before is important, but learning not to scare them off is even more critical. If your prospect has done even a minimal amount of research the odds are they have been bombarded with loads of MLM hype and a great deal of exaggeration. This may not be your preferred method of promotion – but it is for many.  Don’t believe me?

For a first hand taste of common network marketing lead generation do a Google search of home based business, pick a site and fill out the form, you may want to create a free email account that you can shut down later for this. Odds are, your inbox will now quickly be quickly filled with over the top claims and get rich quick schemes … see why your lead may be a little jaded when you call?

It’s important to remember, your network marketing lead is looking for a legitimate way to change their life! Think about what your thoughts and motivations were when you started looking. Try approaching them with less hype – you may find that fewer of your leads are scared away by your call.

Establish a common ground with your prospects, after all at one point you were in their shoes too. This is a great place to start. Try to ask questions such as “what is it that draws you to the idea of having your own business?” rather than “How would you like to have your mortgage and car paid off in the next 12 months”?  The difference in approach can be a revelation!

Don’t start off by trying to impress- after all, your network marketing lead has heard this a million times before – and obviously it hasn’t worked if they’re still looking. What they probably haven’t heard is a kind, patient and down to earth voice like yours. Give it a shot!

At Peak Impact, of course we think we have the best MLM leads but what makes a good lead a good lead? Are cheap leads ever worth trying? What’s the difference between fresh leads and real time leads? Shopping for the product that you want to work with shouldn’t be a nightmare, once you learn the basic terminology and narrow down your needs you’ll be on the right path to finding the right way to promote your business.

The first thing to think about is your skill level, this will help to determine the age of the best MLM leads for your purposes. Let’s face it – if you’re brand new to making calls and you haven’t got your script down pat you may not want to buy MLM leads that are too pricey – this is an investment and should be regarded that way. Most fresh or real time prospect lists are going to be expensive.

Try an alternative like purchasing aged MLM phone leads – just name and phone number should do it! These are really the best MLM Leads at this stage in the game. Go for an aged product, the cost will be less and you can feel more comfortable to test scripts and techniques until you’ve found the strategy that works for you.

When you feel comfortable and seasoned and you’ve developed rebuttals that you’re confident with, this is the time to move forward and buy MLM Leads that are fresher or even better real time. When you’re seasoned the best MLM Leads are without a doubt real time. The reason: these prospects have just filled out a form requesting that they be contacted about a home based business. If you’re quick on your feet, catch them right away while their interest is peaked.

When you’re ready to buy, there are some additional factors other than age to take into consideration. Qualified prospects come in different forms, such a redirects – leads which are sent to view your website, local  leads – these are leads which come from only specific area codes, exclusive prospects– leads which are sent only to you and then there is the question of short form or surveyed.

Most companies offer these two formats: short form or surveyed. Short form leads contain basic contact information name phone and email. For most mlmers, this is enough information to work with; however some people prefer to have more information when they approach their contact. Surveyed leads contain full name, address, phone number, gender, the best time to contact them, desired income, hours to invest, money to invest, the reason they’re looking and their interest level.  The choice is yours, some people strongly insist that surveyed are better quality as they have spent more time with the form thinking about their options, while others swear that the best MLM Leads are short form. This is really a question of your comfort level, needs and individual experience.

Whatever you choose, leads are a fantastic way to quickly build your business.  Once you are able to determine what the best MLM leads for you will be, you will have discovered a very powerful tool.